Every year up until the mid-1970s, John Player & Sons gave its employees a money bonus in March. To mark this, a dance was thrown at the Astoria dancehall in Nottingham (this later became the Sherwood Rooms and is now Ocean nightclub).
The showroom housed products that could be collected through coupons available in packets of Player's cigarettes. The Nottingham showroom was on Hartley Road in Radford.
The photograph shows the showroom at Christmas time.
Racing car branded with the JPS logo on the front and sides. "TISSOT // QUARTZ // 11" appears on the car. Workers are standing in the grounds of the No. 3 Factory dispatch docks looking at the car.